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The Surprisingly Large Promotional and Personalized Goods Printing Market

The Surprisingly Large Promotional and Personalized Goods Printing Market

The promotional products market in the U.S. is currently worth approximately $19 billion in retail sales, and the personalized gifts market is valued at about $2 billion. In this report, Marco Boer, VP at I.T. Strategies and conference chair of the Inkjet Summit and other industry events, points out the unique opportunities this presents for printing companies, both large and small. In this report, Boer clearly identifies: Why the time is now for printers to enter the promotional and personalized goods market The unique sales and product line opportunity for printing companies, especially to clientele on a local level The...

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