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Small-format LED-UV printers are coming down in price and are so versatile they can personalize just about anything that fits in the machine. But, if you’ve never done this type of printing before, how hard is it to get into? The first step when buying any new piece of equipment is to identify the opportunity that is in front of you, says Mark Stephenson, director of marketing for ColDesi in Tampa, Florida. “These guys are already in the business; they are already making signage; they already have customers,” he adds. Sign shops should look at what they are already doing and see...

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