Best Practices for Quoting Print Jobs
As a printer, one of the most crucial aspects of your business is quoting print jobs. Accurately quoting print jobs can mean the difference between a satisfied customer and a disgruntled one. In such a competitive industry, printers need to ensure that they are pricing their work as accurately as possible, while also making a profit. In this blog post, we will be discussing best practices to quote a print job, and how to avoid common pricing errors.

Gather All Relevant Information

The first step in quoting a print job is to gather all the necessary information from the customer. It’s common to receive incomplete or vague job specifications that can lead to inaccurate quotes. To avoid this, ask your customer for all aspects of the job, such as the size, quantity, stock type, colors, finishing, and delivery deadlines. The more detailed the information you have, the more accurate the quote will be.

Understand Your Pricing Structure

As a printer, you need to have a clear understanding of your pricing structure. There are various methods that printers use to price their work. Some common methods include pricing by the square inch, by the hour, or by the job. Whatever pricing structure you choose, ensure that it aligns with your business goals and allows you to make a profit.

Calculate Your Costs Accurately

To quote a print job accurately, you need to calculate your costs accurately. There are many factors that influence printing costs, such as the quantity, printing technology, stock type, finishing, and shipping costs. Be sure to take all of these variables into account, along with your overhead costs, when calculating your costs.

Document Your Quotations

Documenting your quotations is essential, not only for your own records but also for your customer’s reference. You can use a quotation system, such as software or a spreadsheet, to keep track of all the quotes you provide. This will allow you to compare and review quotes quickly and easily. Documenting your quotes also provides a professional image of your business.

Review Your Quotes

Finally, it's essential to review your quotes before sending them out to customers. Reviewing your quotes can help you avoid pricing errors or typos that could lead to incorrect quotes. Take a minute to double-check your calculations and review any job specifications. This step can help you avoid costly errors that could negatively impact your customer relationships.


Pricing print jobs accurately requires attention to detail and a solid understanding of your business’s pricing structure and costs. Gathering relevant information, calculating costs accurately, and documenting your quotes, while also reviewing them, are crucial elements of the quotation process. Utilizing these best practices can help you avoid pricing errors and establish trust with your customers. By taking these steps, you can confidently provide accurate quotes and ultimately succeed in the competitive printing industry.
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